Apple Logo Subliminally Induces Creativity

A Duke University study claims that exposure to brand logos cause you to mirror the traits of the brand. In particular, they found that people exposed to the Apple logo were more creative or had a goal to be more creative.

A bit of a wacky study involving a brick:

People who were exposed to the Apple logo generated significantly more unusual uses for the brick compared with those who were primed with the IBM logo

There is also a 4 minute video with the researchers. Tip of the hat to Don for pointing this out.